Last week, I spoke with Andreea Coscai, Co-Founder of PodVision and Publisher of Eurowaves and Will Coley, Producer and Communications Strategist about podcast marketing. Both Andreea and Will have supported a number of shows in the the social impact category, so they are definitely folks you want to take cues from. In our conversation, we discussed:
What Marketing Really Means in Podcasting
Aligning Promotion With Impact Goals
Why Social Media Isn’t For Growing Audiences
Buzz-Building, Podcast Swaps & Live Events
Budgeting for Promotion (Even If You Have $0)
Do you have marketing questions or insights to share?
To keep up with Will and Andreea:
You may also want to check out our friends at Podcast Marketing Magic and follow Arielle Nissenblatt🎧 for other great advice.
🌟ICYMI
My conversation with Danielle Desir Corbett on finding funding and making a game plan for grants will also publish this week. Make sure to subscribe to get notified, and share with a friend who has a project that they want to realize!
🗓️ Upcoming #AudioForAction Lives
Save the dates for some of our March lives!
3/5, 1-1:45 pm ET / 10-10:45 am PT - Podcasting in Higher Education, with Jenna Spinelle, Host and Producer of Democracy Works Podcast
3/25, 3-3:45 pm ET / 12-12:45 pm PT - Interview with Kristen Hayford and Lisa Koolhoven, creators of Beb & Bob | Collateral Damage
3/31, time TBC - Building Mission-Driven Podcast Companies with Steph Colbourn, CEO of editaudio and Camille Laurente, CEO of Hueman Group Media
