Last week, I had the pleasure of speaking with Kathryn Dugal, the Director of Marketing and Audience at Tradeoffs, a nonprofit newsroom focused on healthcare policy (learn more).
During our conversation, we covered:
The organization’s origins and the current health care journalism landscape
How they measure the impact of their journalism, beyond downloads or reach
How Tradeoffs proves to funders that their journalism matters
Their newsroom’s approach to solutions journalism and making complicated policy accessible
Audience engagement strategy across their different media
I really enjoyed our talk and believe there is a lot others can learn from Tradeoffs about how small rooms can build strong audience relationships and be impactful.
If you have comments or questions, we’d love to hear them!
Keep up with Tradeoffs at: http://tradeoffs.org/ and @tradeoffspod.
Check out their latest series, Hidden Help, an investigative series from Tradeoffs and KFF Health News about how hospitals can protect their patients from the life-altering harms of medical debt.
🗓️ Upcoming #AudioForAction Lives
TOMORROW, Thursday, October 22nd, from 1:00-1:45 pm ET / 10:00-10:45 am PT - Interview with Jason Moon from Bear Brook.
