Last week, I chatted with Dhashen Moodley and Clémence Petit-Perrot from Radio Workshop. Dhashen is a senior producer on the show, and Clémence builds impact campaigns for the organization.
Some of the things we discussed include:
How they got into audio and impact
Radio Workshop’s approach to storytelling
The South African just transition
What an impact campaign is
How they built the campaign for “Just Enough Light”
Have you ever created an impact campaign? Chime in about your experience in the comments. And if you have questions about how to build one, let us know!
More Resources:
Power to Change: Learning Brief (“Just Enough Light” impact campaign case study)
And, as Dhashen mentioned, Radio Workshop is partnering with Resonate Podcast Festival to host a festival in Cape Town, February 19-20, 2027. Tickets go on sale July 1st. Learn more about the Resonate Podcast Festival in Cape Town.
🗓️ Upcoming #AudioForAction Lives
Thursday, June 9th, 1-1:45 pm EST / 10-10:45 am PST Founder & CEO / Host Saadia Khan on building Immigrantly Media.
Thursday, June 16, 10-11 am EST / 3-4 pm GMT+1 Andy Smith, Artistic Director of Made by Mortals (creator of Armchair Adventures) and Vic Elizabeth Turnbull, Marketing Consultant for Armchair Adventures & Founder, MIC media on creativity in kids podcasting.
